International Award winning hair
products individualized for every type of hair. PM stands
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Over 26 years ago, two friends had a vision - to founded
a company. They were hairdressers They used the tools
of success for hair care professionals. It began in
1980. John Paul DeJoria and Paul Mitchell decided to
launch their professional hair care system around the
revolutionary new styling method – hair sculpting. Also
new at that time was the product Sculpting Lotion.
The company started with a $700
loan and grew into a multi million dollar business and
eventually become known as John Paul Mitchell Systems.
Resources were so limited that the Paul Mitchell brand’s
now-famous black and white packaging was a result of
not being able to afford color ink.
The partners had a unique and winning
strategy – a company-building plan that stemmed from
their convictions. Mitchell and DeJoria traveled extensively
to conduct no-cost product demonstrations for salon
owners. They guaranteed salon owners would sell all
products purchased; if they didn't, they could return
any unsold products for a full refund. The Paul Mitchell
Systems becoming one of the fastest growing privately-held
companies in the United States. Tragically, Paul Mitchell
died of pancreatic cancer in 1989.
John Paul steers the company according
to its original vision. Despite hugely lucrative offers
from public corporations to purchase John Paul Mitchell
Systems, John Paul refuses to sell the company because
of the initial vow he took to stand by the professional
beauty industry. Since no public corporation can guarantee
it will market John Paul Mitchell Products exclusively
through salons, for John Paul - selling is simply not