intense treatment that softens, smoothes, and
straightens hair" It is a revolutionary treatment
and can be use with ALL kinds of hair. With this
treatment product choice is critical. At Fresh
Air we have selected the Rejuvenol Brazilian Keratin
Treatment with Collagen. This product has FDA
approved levels and is the best on the market.
The procedure is performed by Rejuvenol certified
Stop by and consult with one of our certified
stylists for detailed information and prices.
Our prices are in line with our surroundings and
these savings are passed on to you. No longer
is there any need to risk having your hair straightened
in unlicensed, uninsured, non certified home time
York Times Article
July 19, 2007
Curls, Split! Ringlets, Be Gone!
By ELIZABETH HAYT
years of relentless highlighting, bleaching and
chemical straightening, Deborah Epstein, 32, a
law student from Forest Hills, Queens, had ruined
her unruly brown curls. Dull, brittle and difficult
to style, her hair was so fragile a ponytail holder
could snap it off.
Moreover, all it took was a molecule of moisture
and her hair frizzed. And no amount of expensive
products, deep-conditioning treatments and weekly
salon blowouts could tame her mane.
But in April, Ms. Epstein tried the Brazilian
Keratin Treatment at the nuBest Salon and Spa
in Manhasset, N.Y. The results were so spectacular,
“I got very emotional,” she said. “It was mind-boggling
how beautiful my hair looked: straight, shiny,
sleek and more important, healthy. I have no products
in my life now. I wash my hair, air-dry it and
then the last 10 minutes, I blow it and it’s pin-straight.”
Originating in Brazil, where it is usually called
escova progressiva (progressive blow-dry), the
treatment has been trickling here for a few years
but has become widely available only in the last
“Right now, it’s blowing everything away,” said
Meryle Nemeth, the nuBest stylist who administered
Ms. Epstein’s treatment, one of about 500 she’s
done since February, when it became available
at the salon. “I’ve never seen anything take off
like this as far as relaxing hair. Everyone wants
it for summer, for affairs, for weddings. I’m
talking all ages, 12-year-olds to 70-year-olds.”
The multistep treatment takes 1 ½ to 4 hours,
and costs $150 to $600, depending on the length
and thickness of the hair. A stylist applies a
solution made with active keratin, a protein akin
to a component of human hair.
The results last six weeks to a few months, depending
upon how frequently the hair is washed.